No other franchising event brings development leaders the data, inspiration, and networking to help you lead faster growth. Our conference features insightful content with take-home value you won’t find anywhere else.
Annual Franchise Development Report
This is the only industry event where you will access statistics on top performers in the areas of franchisee recruitment budgets, processes and programs for growth. Learn top performers’ results and compare them to yours. The Annual Franchise Development Report (AFDR) is the trusted industry resource with the data you need to benchmark better results in the coming year.
Conference attendees receive a complimentary copy of the 2025 Annual Franchise Development Report ($350 value!)

Mystery Shopping Results
The 2025 Mystery Shopping program measures franchise sales performance across a number of layers of the process – and it’s included as another benefit of attending FLDC. Our research partners provide an objective assessment of each brand’s website, social media, franchisee satisfaction metrics, website lead follow up and phone call performance. Register by August 4 to receive your complimentary Mystery Shopping.
STAR Awards
We are honored to present the annual STAR Awards, celebrating outstanding franchise development performance. Brands registered for the conference by August 4 will receive a complimentary Mystery Shopping assessment of their franchise development program, making them eligible for a STAR Award.
Our research team, composed of sales and lead generation experts, evaluates key areas such as franchisee satisfaction, website response, social media engagement, and franchisee recruitment websites. Top performers in each category, along with the overall winners, will be recognized with STAR Awards at a special event on the final night of the conference.
Join us to celebrate excellence and innovation in franchise development!