Ryan Dohrn is the author of the best-selling business book Selling Backwards and the Founder of SalesTrainingWorld.com. Ryan has entrenched himself in the sales and marketing business for over 25 years. He won an Emmy for marketing excellence while working for ABC-TV and Disney. He has also had the unique opportunity to work with the sales & marketing teams at Boeing, the US Army, Club Car, Lockheed Martin, Ford, Bayer, John Deere and other Fortune 500 companies. Ryan is an internationally certified business coach, an acclaimed speaker and has been featured in USA Today, CNN and Forbes.com. Ryan currently works monthly with over 75 companies and their related sales, marketing and management teams. Ryan has personally felt the pains of franchise sales; having tried to buy into 15 different franchise opportunities with no success. His sales strategies have impacted over $500 million in total sales.