Research & Reports
2012 Annual Franchise Development Report
The most comprehensive sales and lead generation data available in franchising! Hear the results of this annual report first at the Franchise Leadership & Development Conference.
This report highlights the latest trends and reveals success drivers that can help franchise systems grow faster. Discover the top sales producing sources and benchmarks for building budgets and media plans.
- Are recruitment budgets up or down?
- What are the top lead generators?
- What is the average cost per lead? Average cost per sale?
- What has the highest close ratio of all lead generators?
Personalized Performance Reports ($2,500 value, FREE)
Every attendee that registers by August 31st will receive four personalized performance reports from our research team of sales and lead generation experts. They will personally evaluate your development performance in these key areas, identifying what you are doing right and where your efforts need improvement.
Top performers will be honored at the STAR Awards Banquet.
Recruitment Website Report
The internet is the #1 source of leads in franchise sales, and your own site should be your most powerful recruiting tool . Posing as qualified franchise prospects, our mystery shoppers visit your website inquiring about your franchise opportunity. How compelling and response-driven is your website? Find out how you stack up. Your site design, navigation and content will be evaluated for lead generation performance.
Online Sales Follow Up Report
Successful sales executives immediately contact and convert qualified leads into prospects. Is your recruiting team first to the door, or are they snoozing and losing prospects to your competitors? You have a 24 hour window to respond, before it starts closing fast. Discover how timely and effective your sales and email follow up responses are to your qualified leads.
Telephone Mystery Shopping Report
Posing as qualified franchise candidates, our mystery shoppers inquire about your franchise opportunity by phone – often considered the hottest leads you get. Your sales team’s immediate availability and effectiveness to speak with, engage and pre-qualify good prospects is critical to your recruitment success. Find out how well your sales team is meeting or exceeding your expectations.Social Media Report
Social media is today’s buzz, and it continues to grow louder. How can franchisors capitalize on the fast-growing segment of the digital world? Our mystery shoppers will evaluate your franchise website to determine how well you are using online marketing to your benefit. From search engine results positions and paid search marketing to social media marketing and more, the information provided in your report will help you and your franchisees drive sales and increase positive brand recognition.