Conference Presentations

(PDF format)

2012 Franchise Economic Outlook
Darrell Johnson, Franchise Economist, President and CEO, FRANdata

Annual Franchise Survey & Mystery Shopping Results
Steve Olson, President, Franchise Update Media Group

Benchmark Your Development Performance : Food Service Brands
Greg Vojnovic, VP Development, Popeye's Louisiana Kitchen
Mike Mettler, Director National Franchise Sales, American Dairy Queen
Rhonda McGrew, Manager Franchise Development, Papa Murphy's Intl.

Benchmark Your Development Performance : Retail Brands
Kevin Drudge, Franchise Development Manager, Maaco and Driven Brands
Sean Fitzgerald, National Vice President of Franchise Development, Wireless Zone

Benchmark Your Development Performance : Service Brands
Shelly Sun, CEO/Co-Founder, BrightStar
John Rotche, President, DUCTZ
Frank Fiume, Founder/CEO, i9 Sports

Boosting Performance through Lead and Sales Process Automation & Metrics
Geoff Hill, Vice President, Roark Capital Group
Dick Mueller, VP of Franchise Sales, Sport Clips
Brian Spindel, President / Chief Operating Officer, PostNet

Enhancing ROI from Franchise Recruitment Sites
Michael Alston, President, Landmark Interactive

Mastering Franchise Sales
Marc Kiekenapp, Principal, Kiekenapp & Associates
Jeff Sturgis, President, Franchise System Advisors
Lane Fisher, Partner, Fisher Zucker

Presenting Compelling Opportunities through Your Sales & Marketing Channels
Brent Alvord, President, Lenny's Sub Shops
Lori Merrall, National Director of Franchise Sales, Massage Envy
Renee Maloney, Co-Founder/Co‐Owner, Painting With A Twist

Qualifying and Closing More Franchise Deals
Joe Mathews, Founding Partner, Franchise Performance Group
Amit Kleinberger, CEO, Menchie's
Brian Sommers, Franchise Development, Jersey Mike's Subs
Debbie Shwetz, Co-Founder, Nothing Bundt Cakes