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Wednesday, September 22
Pre-Conference Power Sessions -
Additional Fees Apply |
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9:00am-12:00pm
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Power
Session –
Mastering Franchise Sales
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Power
Session –
How to Create a
Compelling Response-Driven Website
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Franchise
CEO Summit –
Staying Relevant
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1:00-4:00pm
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Power
Session –
Achieving High-Performance Sales Management
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Power
Session –
Interactive Legal Program: Franchise Sales
Compliance Practices to More Effectively Sell Franchises
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5:30-8:00pm
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Welcome Reception in Sponsor Networking Area
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Thursday, September 23
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8:00-9:00am
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Breakfast with Sponsors in Sponsor Networking Area
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9:00-9:30am
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Opening Introduction
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9:30-9:50am
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Where Are We Now? Economic Trends Impacting Franchise
Growth
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9:50-10:45am
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Leadership Keynote Address – Jason
Jennings: Hit the Ground Running
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10:45-11:00am
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Break
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11:00-11:30am
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Recruitment Planning and Forecasting Intelligence: 13th
Annual Lead Generation and Sales Survey
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11:30am-12:30pm
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Concurrent
Session Sales Track –
How to
Better Qualify and Close More Franchise Deals
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Concurrent
Session Online Track –
Key Success Drivers
for Developing A Top
Performing Recruitment Website
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Concurrent
Session Lead Generation Track– Presenting a Most
Compelling Opportunity through Your Marketing and Sales Channels
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Concurrent
Session Development Track –
Boosting Performance through Sales Process
Automation and Metrics
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12:30-2:00pm
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Lunch in Sponsor Networking Area
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2:00-2:15pm
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Mystery Shopping Scorecard – How Do
You Rate with Your Website Performance and Sales Follow-through?
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2:15-3:15pm
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All Star Role Play Competition: Pre-Qualification,
Validation, Selling Discovery Day, Closing the Deal
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3:15-4:15pm
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Concurrent
Session Sales Track –
Mastering the
Psychology of Franchise Buyers: Rising From Good to Great Selling
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Concurrent
Session Online Track –
Online Lead Generation 2011: What’s Next
With SEO, Content Delivery, Ad
Portals, Social Media and More?
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Concurrent
Session Lead Generation Track –
Target Marketing for
Greater Franchise Sales and Area Penetration
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Concurrent
Session Development Track –
How Do Successful Multi-Unit Franchisees
Find, Investigate and Buy Additional Brands?
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4:15-5:00pm
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Franchise Sales and Business Solutions Roundtables
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6:30pm
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Franchise STAR Awards Banquet
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Friday, September 24
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8:30-9:30am
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Breakfast with Top Franchise Legal Experts: Are You
Legally Fit to Market and Sell More Franchises?
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9:30-10:15am
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Financing Experts – Where’s Credit Loosing Up? Where
Is the Real Growth Money?
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10:15-11:30am
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Mind Share Solutions – Ever-Popular Interactive
Roundtable Workshops Tackling Today’s Hottest Development Issues: Separate
Sessions for Retail and Non-Retail Franchisors
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